About Us

I’m Ryan Scotti, founder of The Dealer Axis, and more importantly—a car guy through and through. I didn’t come up in a marketing agency or a tech startup. I came up on the showroom floor, learning the business the way every salesperson does: by moving metal, working the desk, and spinning paper in the box.

My Automotive Background

I’ve worn multiple hats in the dealership world—salesperson, desk manager, and finance director. Each role taught me something different about what it really takes to run a store: the hustle of prospecting, the pressure of desking deals at month-end, and the responsibility of F&I to protect gross and deliver value to customers. That hands-on experience is what gives me a unique perspective. I don’t just understand the numbers—I understand the people and the grind behind them.

Why I Built The Dealer Axis

Over the years, I noticed the same pain point repeating itself: thousands of ad dollars leaving the store every month, with little clarity on what those dollars were actually producing. General Managers and sales leaders were left with lagging reports, no autonomy over campaigns, and no real-time insight into ROI.

That didn’t sit right with me. So I decided to build something different—something I wish I had access to while working the desk.

My Commitment to Dealers

I built The Dealer Axis for one reason: to bridge the gap between modern marketing technology and the real, day-to-day needs of car dealerships. I know what it feels like to live the month-to-month cycle, to celebrate every deal that closes, and to sweat every dollar of gross. That’s the mindset behind this business—helping GMs, sales teams, and finance departments do more with less waste and more transparency.

At the end of the day, I’m not here to sell you a marketing service. I’m here to be a partner who understands the grind and is invested in your results.